About the project
Promotional video for the introduction of the new insignia of the Military Unit of Commandos.
Idea
To show how important tradition and history are for the Military Unit of Commandos.
- Special Forces
- Video
- Marketing
Our Results
A viral effect recognized worldwide, raising public awareness about the introduction of the new insignia of the Military Unit of Commandos, and increasing awareness of the existence of this previously secret unit.
What was our mission?
It all started with this film!
Initially as a collective of artists and producers under the name Civil Team C, which eventually transformed into the professional marketing communication agency known today as G4D. The mission? Well, there’s a lot to tell. How do you make a film about a unit that can’t be shown and whose existence was largely unknown until recently? How do you showcase the importance of tradition and attachment to history without losing the essence of what it means to serve in an elite unit: courage, honor, brotherhood, but also daring and a unique sense of humor? In this case, the success was due to a combination of factors: engaged and fascinated creative screenwriters, a top-tier national director and cinematographer, and us, dedicated enthusiasts and big fans of the unit – the producers. Of course, this wouldn’t have been possible without the commandos, ready for anything and dedicated to their work a hundred percent, and an innovative, out-of-the-box thinking unit commander.