about the project
Campaign for the 60th anniversary of the unit and recruitment drive to join its ranks. Potential recruits were deterred by the unknown nature of the actual tasks and service in JWK.
Idea
Showing what JWK looks like from the inside – from the perspective of soldiers serving in the unit and those seeking to join it.
- Campaign
- Digital
- Video
- Serial
- SOF
Our Results
A noticeable increase in volunteers applying for selection.
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What was our mission?
We have written scripts and filmed a series documenting the unit’s life in a way that is appealing to modern viewers.
17h
Of recorded footage
~ 1,7 TB
Files
400 m
One of our cameras slid down the „death chute” for 17 hours of footage. It was rescued unharmed by the rescue team from GOPR.
And throughout it all, we had a #funtime.
During the project, our operators along with soldiers:
- explored the Karkonosze Mountains in winter conditions
- participated with cameras in helicopter training exercises
- observed the training of a military dog
- saw what the challenging path to becoming a JWK operator looks like
- took part in martial arts training
- documented the acquisition of precise weapon handling and assembly skills
